When developing the seed of a business idea into a real-life entity, hands up how many of you have hit a speed bump (read: mountain) or two when it came time to execute? While your idea may be rock-solid, putting pen to paper and turning these brilliant ideas into a viable, profitable business model that meets some form of consumer want or need, is key to start-up success. No matter how new you are to the game or what you’ve studied prior; feeling overwhelmed and unsure of the next step is simply a rite of passage for many budding entrepreneurs. Venturing into the unknown is part of the terrifying fun of it all and means you get to bend or make up the rules as you go.